Web and E-mail Campaign Analysis
With all the buzz surrounding social media activity in business these days, it's worth remembering that email marketing and marketing analysis still remains a hugely valuable and credible way for your business to reach out to new and existing customers. Successful email marketing ensures that your business stays ahead of the curve with targeted and relevant marketing content.
Market analysis helps us to understand the effectiveness of a clients' product and find the best ways to adapt and improve what they have to offer. An acute awareness of online trends, visitor behaviours and the strengths and weaknesses of a website are absolutely paramount to getting the most out of an intended market.
At GIMO, our tailored web and email campaign analysis consists of monitoring online traffic, creating regular visitor behaviour report and carrying out market research to study a website's effectiveness and visitor preferences in order to define the next steps in achieving great results.
The main responsibilities of our email marketing and campaign analysis team include:
- Customer segmentation,
- Online trend analysis,
- Customer preference analysis,
- Organisation and analysis of data,
- Preparation of Key Performance Indicator (KPI) reports,
- Reporting findings to relevant departments.
We use state-of-the-art email marketing software which allows us to measure recipients email behaviour, thus enabling us to create, implement and refine email marketing campaigns that maximise customer engagement and return on investment.
With the right tools, your email marketing campaign will be an effective method in maintaining customer loyalty and conquering new markets.