Social
CRM Manager Casino
Job Description

Global Interactive Marketing Online (GIMO) specialise in all aspects of online marketing, website and online Casino and Poker and Sports Betting industries. Due to the growing demand for our services, we are now recruiting for a “Casino CRM Manager” to join our creative workforce on a full-time permanent basis.

 

THE ROLE

Working within our marketing team and reporting into the company CEO, the main purpose of this role is to cover the full CRM process, from concept through to fulfilment and analysis, ensuring a high level of targeting and quality of execution that provide a best in class customer experience and drive improved commercial performance. The successful applicant must be a result oriented and proven revenue manager who is customer focused and possesses strong commercial awareness and analytical skills.

 

Your main responsibilities will include, but not be limited to:

  • Manage the full CRM process from the planning and costing, to building and execution of a campaign.
  • Increase the retention and reactivation rates and average turnover per user for Casino customers.
  • Create multi-channel campaigns across Email, SMS, Push Notification, Onsite-Personalisation, Social Media and Direct Marketing to improve customers engagement rates.
  • Plan operational and promotional actions supporting long-term marketing strategy to increase sale, reduce churn, improve player life time value and therefore support net revenue growth.
  • Understand and profiling players to create sophisticated customer segmentation and tailored offers.
  • Ensure CRM campaigns are consistent, attractive, cost effective, relevant and aligned with other areas of the business, at all times.
  • Regularly liaise with the marketing, product, analytics and territory teams to design marketing initiatives and test new innovative ideas to increase the number and value of players.
  • Work with the designer and copy-writer team to ensure consistency of automated and ad hoc bonus campaigns content in accordance with brand guidelines.
  • Ensure compliance with all applicable regulations and legislation and that all risks within areas of responsibility are identified and managed effectively.
  • Proactively manage budget to meet the desired balance between ROI and spend.
  • Monthly and quarterly analyse all results against agreed objectives delivering clear and concise reporting to the casino teams and CEO.
  • Ongoing review of daily and weekly performance of key business KPI s and player behaviours with the aim to make quick adjustments where required and/or identify opportunities for automation.
  • Monitor competitor’s campaigns in order to understand trends in the industry and improve strategy.

 

The Ideal Candidate will:

  • Have the ability to communicate at all levels of the organization, both verbally and written, in English.
  • Have proven, relevant work experience, particularly with managing CRM operations and promotions.
  • Have deep knowledge and understanding of online casino activities, experience in the industry and passion for our Casino products is a must.
  • Be self-motivated, pro-active and have ability to work under pressure and on own initiative.
  • Be able to work at a fast pace, whilst still showing meticulous attention to detail.
  • Have excellent planning, organizational, prioritization and project management skills.
  • Be commercially minded, data literate with strong analytical skills and comfortable in using raw data to draw useful conclusions and make up decisions.
  • Be innovative and creative, a lateral thinker with the ability to understand and adapt to market trends.
  • Have the ability to multi-task, manage multiple assignments and able to think about new approaches to solve problems.
  • Have knowledge of CRM systems and processes, previous experience with Optimove is a plus.
  • Have knowledge of HTML coding & Dreamweaver

 

THE COMPANY

Established in 2006, we are based in the Waterloo/Southwark area with circa 150 employees working for us in London, and an additional 380 employees working globally as part of the group. Focusing on mobile and online Poker, Casino and Sports Betting products in major European markets, we have a very multicultural team here at GIMO with employees specialising in all aspects of Marketing, Affiliation Marketing, Development, Web Design, Content, Analysis, Software Development and Customer Service.

Key Skills

Online Casino, CRM, English, Digital Marketing 

Casino Marketing Manager - French speaker
Job Description

Global Interactive Marketing Online (GIMO) specialise in all aspects of online marketing, website and online Casino and Poker and Sports Betting industries. Due to the growing demand for our services, we are now recruiting for a “Casino Marketing Manager" to join our creative workforce on a full-time permanent basis.

Reporting to the Country / Operations Manager, you will be responsible for driving customer retention on the Belgium market. You will make sure campaigns are properly targeted and planned with a view to offer customers a world class experience.

Responsibilities :

  • Driving customer retention / reactivation strategy for Casino.
  • Managing the CRM execution (newsletters, SMS, push notifications).
  • Setting-up and implementing new campaigns / promotions in a fast-paced environment.
  • Producing reports, analysing performances and identifying news ways of optimising efficiency and results.
  • Working closely with Marketing, Design, QA and Customer Service teams to maintain excellent communication and coordination.
  • Updating the website on a daily basis (CMS / banners).
  • Be an industry expert, constantly monitoring competitors’ activities.
  • Have a strong team ethic, working effectively as part of a team.

Key attributes  :

  • Native level of French, both written and spoken
  • Good command of English
  • Good understanding of implementing / managing multi-channel campaigns.
  • Great organisation and strong attention to detail
  • Excellent team player and communicator
  • Previous experience in online Casino Marketing role

Company:

Established in 2006, we are based in the Waterloo/Southwark area with circa 150 employees working for us in London, and an additional 380 employees working globally as part of the group. Focusing on mobile and online Poker, Casino, Bingo and Sports Betting products in major European markets, we have a very multicultural team here at GIMO with employees specialising in all aspects of Marketing, Affiliation Marketing, Development, Web Design, Flash Design, Content, Analysis, Software Development and Customer Service.

We are situated In Southwark with London Bridge and Waterloo a stones throw away, meaning we have great train line connections for you to come to work no matter where you live in and around London. We have a great office atmosphere backed by friendly colleagues.

Key Skills

Online Marketing, Casino, Poker, Online Gambling, CRM

French / Dutch speaking Marketing Executive Sportsbook
Job Description

Global Interactive Marketing Online (GIMO) specialises in online marketing, website and games creation in the iGaming, Sports Betting, Poker and Casino industries.

Due to the growing demand for our services, we are now recruiting for a French of Dutch speaking Marketing Executive Casino & Sportsbook for the European digital market to join our company on a full-time permanent basis.

Reporting to the Marketing Manager, you will be responsible for marketing the brand and drive retention through targeted customer communications.

This involves ownership of communications across customer segments, channels and platforms.  

 

Responsibilities:

  • Regular updates of websites (banners and promotions);
  • Implement new campaigns / promotions;
  • Manage the CRM execution (newsletters, SMS, push notifications, direct mailing);
  • Work closely with marketing, design, QA and customer service teams to maintain excellent communication and coordination;
  • Updating social media posts and advertising campaigns;
  • Regular competitor analysis;
  • Provide reports and work with CRM Manager to optimise campaigns efficiency;
  • Weekly reporting on marketing objectives and KPIs.

 

Experience:

  • Experience in a CRM or marketing role;
  • Casino and sport betting knowledge and experience is a big advantage;
  • Attention to detail and analysis skills;
  • Dutch or French speaking required;
  • Proven ability to take ownership of a promotion/campaign from conception to completion; •       Strong proficiency in Excel;
  • Excellent time management and organisational skills;
  • Ability to distinguish between important and less important tasks.

 

Company:

We are situated In Southwark with London Bridge and Waterloo a stone throw away, meaning we have great train line connections for you to come to work no matter where you live in and around London. We have a great office atmosphere backed by friendly colleagues. To prove this, in our company common room, we have a PS4 and table football, so during you're break if you want unwind away from your desk or keep score with your colleague you can. We do themed events around the office eg, World Cup, Christmas etc. We offer breakfast 3 times a week, fresh fruit or pastries, so guilt or guilt free breakfast. Once a month we order in A LOT of Pizza, no need to run to make sure you grab a slice. These a just a few things we do. If you feel that this is a good fit for you then please get in touch. 

Key Skills

online marketing, Sportsbook, French, Dutch, Digital Marketing, 

Japanese Web Content Editor (SEO)
Job Description

Global Interactive Marketing Online (GIMO) specialises in all aspects of online marketing, website and online games creation in the iGaming, Sports Betting, Poker and Casino industries. We are now recruiting for an Japanese Web Content Editor (SEO)to join our creative workforce on a full time and permanent basis.

THE ROLE

 

Working within our Content Team, the main purpose of this role is to take care of all things content in Japanese: writing, translation, transcreation, proofreading and editing. We need a perfectionist with very strong attention to detail and a proactive attitude, someone creative, passionate about digital content and happy to work within a large and friendly team of translators.

 

The ideal candidate will have a background in content writing, translation, linguistics, journalism or any other related field. You’ll be reporting to the Content Team Manager and working on content for different departments, such as SEO, Social Media, Marketing and Affiliation, as part of a friendly team of 12 translators and editors.

 

Responsible for:

  • Writing original blog articles – covering sports events, casino history, tips for players, etc. See examples of our articles here: https://www.netbet.com/ja/blog/
  • Translating content EN>JA –  marketing copy, mailing, blog articles, legal text, game reviews, user intefaces etc.
  • Transcreating content –  marketing copy, mailing, SEO content, etc.
  • Writing original copy in Japanese for SEO and Affiliation projects
  • Proofreading/Editing existing Japanese content
  • Uploading content
  • Performing quality checks and regressing localisation bugs in Japanese

 

The Ideal candidate will have:

  • Native Japanese language and fluency in English (essential)
  • Excellent writing skills and impeccable grammar (essential)
  • Good organisational skills (essential)
  • A good eye for detail (essential)
  • Experience in translation and localisation (essential)
  • Experience with SEO (desirable)
  • A degree in translation, linguistics or any other related field (desirable)
  • An understanding of marketing techniques (desirable)
  • Experience in the gaming industry (desirable)
  • Basic knowledge of HTML and Dreamweaver is an advantage
  • An interest in sports and gaming is an advantage

If you meet most or all requirements, we want to hear from you. Please apply with a cover letter (in English) and if you want to show off your writing and translation skills, even better! Send us a link to your website or blog (English or Japanese) or email us an article you’ve written (English or Japanese).

 

 

                                                                                        THE TEAM

 

The Content Team writes, proofreads and/or localises all the text needed by every department: Marketing, Social Media, SEO, Development, PPC, Affiliation, Games, Compliance and QA. We have an in-house team of editors and translators covering over 10 languages.

 

This is a highly collaborative environment, and most tasks involve many languages, so a team spirit is essential for this role. We regularly engage in grammar debates, we feed on each other’s input and we have lots of shared resources.

 

Perks of joining the Content Team at GIMO include:

 

-          Pizza Friday once a month

-          Drinks Friday once a month

-          Gaming competitions with prizes

-          Free tea, coffee and fruit

-          Social activities: pub outings, GoKarting, Escape Rooms

-          Perkbox discounts

-          Annual bonus based on performance

Content Employee of the month rewards

Key Skills

Content writing, editing, translation, Japanese, English, SEO, 

PHP Back-End Developer
Job Description

Global Interactive Marketing Online (GIMO) specialise in all aspects of online marketing. Due to the growing demand for our services, we are currently looking for a “PHP Back-End Developer” to join our Software development team, which takes care of multiple client integrations on a full time permanent basis.

 

THE ROLE

 

The ideal candidate will have extensive commercial PHP Back-End development experience using Object oriented PHP and MySQL.

 

The ideal developer will be experienced in back-end integrations, SOAP and REST APIs with a problem solving and methodical approach. The candidate will work within a team of 7 people for our client, including project management, product owner and development team.

Responsibilities will include developing Dynamic Live Odds Banners and Landing pages.  

You must have extensive knowledge and experience of:

  • PHP5
    • PHP 7+
    • MySQL
    • OO methodologies
    • REST, SOAP APIs
      • Symfony (Or any similar MVC Framework)
      • The candidate should have Strong web development skills with experience in hand-coding HTML/HTML5, CSS/CSS3/SASS, JavaScript/jQuery/jQ.Mobi, Angular JS, Gulp  XSLT 2.0 & XML.
      • TDD - Using PHPUnit, PHPSpec etc.
      • Unix command line knowledge
      • Git
      • Node.js and NPM
      • Webpack, Gulp, Grunt
      • Bootstrap3
      • Used to work in a fast paced web development environment
      • Ability to provide accurate development estimates
      • Good communication skills
      • Excellent team player

 

PHP developer desirable (not essential):

  • Working with remote teams
  • Node.js
  • API integration in between different technologies (C, Java, PHP)

 

THE COMPANY

 

Established in 2006, we are based in the Waterloo/Southwark area with circa 150 employees working for us in London, and an additional 380 employees working globally as part of the group. Focussing on mobile and online Poker, Casino, and Sports Betting products in major European markets, we have a very multicultural team here at GIMO with employees specialising in all aspects of Marketing, Affiliation Marketing, Development, Web Design, Content, Analysis, Software Development and Customer Service.

We are situated In Southwark with London Bridge and Waterloo a stones throw away, meaning we have great train line connections for you to come to work no matter where you live in and around London. We have a great office atmosphere backed by friendly colleagues. 

Key Skills

PHP, MySQL, Object Orientated, SOAP APIs

QA Manager
Job Description

Global Interactive Marketing Online (GIMO) specialise in all aspects of online marketing, website and online games creation in the iGaming, Sports Betting, Poker and Casino industries. Established in 2006, we are based in the Waterloo/Southwark area with circa 180 employees working for us in London, and an additional 380 employees working globally as part of the group. we have a very multicultural team here at GIMO with employees specialising in all aspects of Marketing, Affiliation Marketing, Development, Web Design, Content, Analysis, Software Development and Customer Service.

 

Due to the growing demand for our services, we are now recruiting for a QA Managerto join our creative workforce on a full time permanent basis.

 

JOB DESCRIPTION:

We are looking for a reliable Manager of Quality Assurance to help successfully build, lead, and manage a functional and technical QA team with a strong sense of quality ownership. As well as ensuring all external and internal requirements are met before our product reaches our customers. You will be responsible for inspecting procedures and outputs and identifying mistakes or non-conformity issues.

The ideal candidate must have knowledge in programming languages to implement strategies for automation testing and day to day work processes like agile and scrum.

The candidate is a reliable and competent professional whose approval will be necessary for the continuation of a business life cycle.

The goal is to assure the high quality of our operations and services aiming to the long-term success of our business. We operate for 15 years, successful gaming websites with various verticals such as Sport Betting, Casino, Poker.

RESPONSIBILITIES

  • Defining quality standards and metrics for the current project/product.
  • Working with all stake holders to ensure that the quality metrics is reviewed, closed and agreed upon.
  • Make the QA team aware of the Quality matrix and resolve all the queries.
  • Create a list of milestones and checkpoints and set measurable criteria’s to check the quality on timely basis.
  • Assure the reliability and consistency of production by checking processes and final output
  • Defining processes for test plan and several phases of testing cycle.
  • Planning and scheduling several milestones and tasks like alpha and beta testing.
  • Ensuring all development tasks meet quality criteria through test planning, test execution, quality assurance and issue tracking.
  • Work closely on the deadlines of the project
  • Ensure the team is focusing on automation along with manual testing.
  • Keep raising the bar and standards of all the quality processes with every project.
  • Set processes for test plan reviews and ensure that that test plans get reviewed by all stakeholders.
  • Push team continuously to innovate.
  • Keep records of quality reports, statistical reviews and relevant documentation
  • Review test strategies and see that all the various kinds of testing like unit, functional, performance, stress, acceptance etc. are getting covered.

LEADERSHIP

  • Set Quality standards for the teams in various new testing technologies in the industry. This may include finding new strategies for automation testing and day to day work processes like agile and scrum.
  • Building up a team and choosing right number and skill set of resources.
  • Assign various tasks to the engineers as per strength of individual.
  • Motivating team and taking informative quick decisions.
  • Finding and arranging behavioural, functional, non-functional training needs  for the team
  • Coordinate activities which enforce quality improvements
  • Resolving conflicts among team members.
  • Maintaining cordial relationships between cross functional teams like development, configuration management, program management, product managers etc.
  • Negotiating with upper management with influential skills to buy in the ideas.
  • Ensure that the highly motivated environment is creating in the team.
  • Ensure that Rewards are given for each achievement in the team.

 

MANAGING RISKS

  • Understanding and defining areas to calculate the overall risk to the project.
  • Creating strategies to mitigate those risks and take necessary measures to control the risks.
  • Awareness to all the stake holders for the various risks
  • Create backup plans for all the testing strategies.
  • Have team meetings at appropriate time to understand & review the current risks and motivate team to resolve the same.

REQUIRED SKILLS AND EXPERIENCE

  • 10+ years of software quality assurance or test experience in mobile, with 5+ years of experience as team lead or manager
  • 3+ years of experience in testing Android code
  • Solid knowledge of software quality assurance methodologies and tools
  • Strong experience with test automation framework, tool development and scripting
  • Programming skills in common languages, such as JAVA, C++ or Perl
  • Knowledge of Scrum/Agile software development process
  • Experience with vehicle communication network protocols (CAN, MOST etc) as a plus
  • Outstanding verbal and written communication skills
  • Strong leadership skills to motivate the teams, work efficiently and deliver on time in a fast-paced work environment
  • Strong problem-solving and analytical skills, coordination skills, and interpersonal skills

EDUCATION AND TRAINING

  • Bachelor's degree in Computer Science, Software Engineering, or equivalent field

Advanced degrees preferred

Key Skills

QA Lead, QA Manager, Test Manager, team management, automation testing

When you choose GIMO as a career, you will join a group of talented and motivated professionals.

We offer all our employees opportunities to learn and develop their skills within a vibrant and friendly working environment. To join us our team please send your CV to

[email protected]