CRM Admin & Operations Coordinator – NetBet

About GIMO: 

Global Interactive Marketing Online (GIMO) Global Interactive Marketing Online (GIMO) is a London-based leading independent marketing agency and software developer within the iGaming industry. GIMO works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST.

About Netbet Brand: 

Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands. NetBet provides users with a friendly environment, total security, and reliable navigation. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites. To enrich player trust and protection NetBet has several gaming licences from across the world including MGA, UK, Germany, Denmark, Greece, France, Romania, and Italy. This ensures that NetBet operates in line with the rules and regulations of each jurisdiction and that players receive the best possible service. 

Role Overview:

The CRM Admin & Operations Coordinator is responsible for the administration, oversight, and smooth running of the company’s CRM platforms and integrations, with a focus on Optimove, loyalty systems, and third-party providers such as Infobip, SendGrid, Braze, and Smartico. This role is primarily administrative in nature, ensuring accurate campaign setup, compliance, and platform integrity, while acting as a bridge between CRM Executives, account managers, compliance teams, and development where required.

Duties and Responsibilities:

• Maintain day-to-day administration of the Optimove platform and connected CRM systems.
• Monitor campaign and target group setups, ensuring accuracy and consistency.
• Perform spot checks on platform data and campaign workflows to maintain integrity.
• Support CRM Executives with campaign setup issues, escalating to providers or developers when necessary.
• Facilitate testing and rollout of new platform features, ensuring proper communication to the team.
• Organize and facilitate training for new features and tools alongside the CRM Manager.
• Coordinate integrations and ongoing relationships with third-party CRM service providers (Infobip, SendGrid, Braze, Smartico).
• Act as the administrative point of contact for providers, escalating technical issues through development teams where needed.
• Manage workflows and spot checks to ensure providers are operating in line with business and regulatory expectations.
• Coordinate with Compliance and CRM Executives to review, approve, or escalate concerns around campaign content.
• Maintain documentation and audit trails for approvals and sign-offs as required by the regulator.
• Conduct spot checks and QA on campaign setups, promotions, and provider integrations.
• Manage and maintain a Jira board to track issues, workflows, and progress.
• Identify and highlight gaps in processes or system releases, escalating where needed.
• Assist with bug reporting and issue tracking in Jira, ensuring proper escalation and follow-up until resolution.
• Provide reporting on compliance sign-offs, campaign QA results, and operational performance to the CRM Manager.

Person Specifications:

• 3–5 years’ experience in CRM operations, marketing administration, or compliancerelated CRM roles (iGaming experience strongly preferred).
• Strong knowledge of CRM platforms, loyalty systems, and campaign administration.
• Experience with Optimove and third-party CRM integrations (Infobip, SendGrid, Braze, Smartico) desirable.
• Excellent organizational skills with attention to detail and accuracy.
• Strong communication skills for liaising with compliance, providers, and internal stakeholders.
• Proficient in Jira or similar workflow/ticketing systems.
• Demonstrated accountability, with the ability to own processes through to resolution.
• Proactive and persistent in chasing resolutions; self-starter with ability to work independently.

Our generous benefits package includes:

• Hybrid working [ 2 days in office/ 3 days remote]
• Private Health Insurance
• Employee Wellbeing
• Learning and Development Programmes
• Staff social engagement activities

More benefits are available and will be discussed once successful. These benefits are applicable to Malta based candidates.

“GIMO is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. 

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