Senior Affiliate Account Manager

About GIMO: 

Global Interactive Marketing Online (GIMO) Global Interactive Marketing Online (GIMO) is a London-based leading independent marketing agency and software developer within the iGaming industry. GIMO works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST.

About Netbet Brand: 

Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands. NetBet provides users with a friendly environment, total security, and reliable navigation. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites. To enrich player trust and protection NetBet has several gaming licences from across the world including MGA, UK, Germany, Denmark, Greece, France, Romania, and Italy. This ensures that NetBet operates in line with the rules and regulations of each jurisdiction and that players receive the best possible service. 

Role Overview:

The Affiliate Account Manager plays a key role in driving NetBet’s growth by building, managing, and optimizing relationships with affiliate partners across multiple markets, primarily but not inclusive such as Greece, Finland, Austria, and other .com territories operating under our MGA licence.

This role ensures the acquisition of high-quality traffic through affiliate networks, maximizes ROI, creates the affiliation strategy and identifies new market opportunities aligned with the company’s global strategy. The Affiliate Account Manager contributes directly to the brand’s visibility and profitability by delivering data-driven performance, strategic partnerships, and effective communication with affiliates.

Duties and Responsibilities:

• Manage and grow a diverse portfolio of affiliate partners across multiple markets to achieve monthly acquisition and revenue targets.
• Identify, negotiate, and onboard new affiliate partners and opportunities to expand NetBet’s reach, particularly in emerging MGA-licensed markets.
• Develop and execute tailored affiliate marketing strategies for Greece, Finland, Austria,.com markets, and other markets ensuring alignment with local customer behaviour and compliance standards.
• Monitor and optimize affiliate performance through regular analysis of key metrics (FTDs, NGR, ROI, conversion rates), proposing actionable improvements.
• Maintain strong relationships with affiliates through regular communication, transparency, and proactive support to maximize their engagement and performance.
• Collaborate with internal teams (CRM, SEO, PPC, Product, and Legal) to ensure consistent brand positioning and regulatory alignment.
• Track competitor activity and market trends to identify new acquisition opportunities and competitive advantages.
• Ensure compliance with responsible gaming and advertising regulations across all affiliate activities.

Person Specifications:

Must Have:

• Extensive experience in affiliate marketing within the iGaming industry.
• Proven track record of managing and growing affiliate programs across multiple markets.
• Strong understanding of key affiliate KPIs (FTDs, CPA, RevShare, Hybrid models).
• Experience with affiliate tracking platforms.
• Proficiency in Excel and data analysis/reporting tools.
• Knowledge of various regulations and compliance best practices.
• Fluent in English (written and spoken).
• Excellent relationship-building and stakeholder management skills.
• Strong commercial mindset and negotiation ability.
• Analytical thinking with a results-driven approach.
• High degree of self-motivation and autonomy.
• Strong communication skills (verbal and written).
• Ability to manage multiple markets and priorities simultaneously.
• Cultural adaptability and sensitivity to market differences.

Nice‑to‑have: 

• Experience in the UK, Ireland, Italy, or Romania markets.
• Additional languages such as Greek, Italian, Finnish, or German.
• Understanding of SEO, PPC, and digital marketing attribution models, but also CRM
• Leadership potential and mentoring skills.
• Experience working within an international, matrix-structured organization.
• Familiarity with fast-paced, performance-driven environments.

KPIs 

• FTDs — 100% of targeted FTDs according to yearly projections
• Net Gaming Revenue (NGR) from affiliates — Achieve monthly target per market — [BI dashboard]
• Affiliate retention rate — ≥90% of top-tier partners — [Affiliate performance reports]
• New market activation — X new affiliates per quarter in targeted MGA markets — [Applicable to MGA only, meant to identify new markets – Affiliate CRM / Onboarding tracker]
• ROI on affiliate channel or internally named Margin target — ≥X% — [Marketing performance dashboard] 

Behaviours & Commitments

• Own it. Take responsibility and follow through. • Communicate early. Share progress and risks.
• Collaborate. Ask for input. Offer help. Give/seek feedback.
• Keep it simple. Prioritise outcomes over activity.
• Be trustworthy. Protect data and act with integrity.

Our generous benefits package includes:

• Hybrid working [ 2 days in office/ 3 days remote]
• Private Health Insurance
• Employee Wellbeing
• Learning and Development Programmes
• Staff social engagement activities

More benefits are available and will be discussed once successful. These benefits are applicable to Malta based candidates.

“GIMO is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. 

For more information on how we protect your personal data and process your application, please see our Recruitment Privacy Notice.’

Personal data are processed in accordance with EU and UK GDPR and our Privacy Policy, which is available here. CVs are retained for 12 months, and we may contact you regarding other suitable roles during this period’