Social Media

Social media is the ideal platform to build up brand awareness, generate conversions, and reward customers.
We manage over 50 client accounts from across the globe, delivering bespoke content that educates, entertains, and engages with users to drive affinity to their brands.
Our team of social media experts create tailored brand and industry benchmarking audits before developing unique social media strategies for each platform that will work best for your brand to ensure that your social presence is quickly seen as the best in class.
Our social media services include:
  • Social media strategy and management
  • Social media advertising
  • Content creation
  • Community engagement
  • Influencer marketing
  • Social media customer service

What is Social Media

In the online world we live in today, it is highly likely that you are using some form of social media in your day–to-day life. Social media is defined as any interactive technology where people can share views, interests and information whilst building networks and communities. Some popular examples of social media would be Facebook, Twitter or Instagram. These three in particular can be massive tools for businesses to spread brand awareness and build rapport with their clients. Social media brings people together and that is something that can be a massive advantage to businesses. A huge part of digital marketing strategies nowadays revolves around social media and is usually controlled by a dedicated social media team. Their role is to control all social channels for your company and plan campaigns and posts in order to maintain your brand and drive traffic. There is certainly a lot of competition when trying to stand out on social media but it must be heavily invested in as the power it holds is unmatched in today’s society. 

Why is Social Media important

The importance of social media has risen dramatically in the last 10-15 years. It began with Facebook which has become a global powerhouse and was soon followed by Twitter and Instagram. These three giants now control a lot of the discourse on the internet and are main sources of information for people worldwide. Social media is important to any business as it provides a direct link of communication to your customers. That is priceless to any marketing team as their main goal is to be seen by as many people as possible. The viral nature of social media and the online world means that one post or campaign going viral can legitimately change the outlook of an entire business. Especially when it comes to direct competition, if you invest into an expert social media team and take control of your industry’s online presence, it will help massively in the long run. It allows businesses to show a more personal side and that is what customers are drawn to. Any business not utilising the immense power of social media will fall far behind its competition. Social media is evolving year on year which is why it is vital to invest adequately in planning and preparation so you are always ready for what comes next.

How Social Media can help your business

As touched on before, the power of social media can be a huge benefit to businesses of any size. Of course the overall goal of any business is to grow steadily and increase revenue and profit. How a company uses social media can certainly contribute to that. Social media can help build and maintain loyal customer bases through your output on social channels. Potential clients are now spoiled with choice and the internet can make those decisions even harder to make. Therefore, if your company uses an efficient social media marketing strategy you are opening yourself up to millions of potential new clients. However, social media is not a simple and straightforward route to success. Just as it can be beneficial to your business, there are plenty of examples over the years of companies harming their reputation through poorly planned out social media campaigns. That is why it is of the utmost importance to stay on top of the trends and immerse yourself into the world of social media. If you have a team that can do that effectively, you will find great success and potential for growth on a huge scale.

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